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Featured Brands
About Indie CPG
Since 2017 Indie CPG has been connecting food & beverage founders to each other and to people in the CPG ecosystem who want to see their friends win too. We connect brands via email, workshops, digital chats, and events.
About Vividly
Vividly leverages data to help CPG brands better understand how their trade spend is performing and gain actionable insights into how to optimize promotions over time.
VIRTUAL PANEL
From DTC to Retail
The Dos and Don'ts of Expanding into Retail
February 23rd, 2023
3:30-4:30 PM EST | 12:30-1:30 PM PST
February 23rd, 2023
3:30PM EST | 12:30PM PST
About the Webinar
After years of focusing primarily on DTC growth, many brands have begun to actively pursue a more omnichannel approach. While retail and wholesale strategies can be tremendously beneficial to the profitability of your business, there are many pitfalls to avoid if you're opening a new channel for the first time.
What you’ll learn
- Where to start: What's the first step to opening a retail channel?
- Selling-in versus selling-through: What tactics will ensure you stay on-shelf?
- Protecting your bottom line: From slotting fees to RTVs, how to manage the myriad of mechanisms retailers use to protect their margin that could hurt yours.
Co-Founder | Vividly
Head of New Business Development | The Stable
Host
Founder | Indie CPG & Supermercato
Participants
Founder & CEO | IQBAR
Founded in 2017, Iqbar makes a line of plant-based nutrition bars for keto, paleo and vegan diets. Each gluten- and dairy-free bar contains 12 grams of protein and six “brain” nutrients meant to support cognitive performance.
About IQBAR
A modern-day commerce agency that connects brands across all channels, with specific expertise in helping emerging businesses scale into retail.